About Us

Where We Come From

Claudia Lowry is the founder of Every Task, a global virtual assistant agency built for modern business owners who are ready to scale—without burning out. With a background in executive support and a deep love of systems, Claudia and her team specialize in turning chaos into clarity.

What began as a part-time side hustle during the pandemic quickly evolved into a thriving 6-figure business. In 2022, Claudia went full-time and never looked back. Today, she leads a dynamic team of 20+ VAs, tech specialists, designers, and developers who do much more than just check off to-do lists—they become thought partners for the businesses they support.

From CRM setup and HighLevel automation to online course builds and day-to-day admin, Claudia helps clients streamline their operations so they can focus on what matters most: growing their impact.

But her mission goes beyond business. Claudia is passionate about creating meaningful, flexible careers for her team, empowering women (especially moms like her) to work in a way that supports their life, not just their bills.

Whether she’s designing systems, coaching aspiring VAs, or building white-label support teams, Claudia is driven by one goal:

freedom through structure: for herself, her clients, and her team.

Meet our Team

Every Task has a team of experienced virtual assistants who shared a passion for providing high-quality and reliable support to clients around the world.

Claudia Lowry

As the CEO of Every Task, I leverage my extensive experience in business management to ensure that our virtual assistant services are of the highest quality and meet the unique needs of our clients.

Matthew Lowry

Matthew is our expert creative and CRM specialist, combining artistic vision with technical precision. He excels at designing impactful visuals and streamlining customer relationship management systems to enhance efficiency and engagement.

Cameron Lowry

Cameron Lowry is an experienced Senior Web Developer with a robust background in the software development industry. Cameron brings a unique combination of technical expertise and creative design to his work.

Michelle Miller

Michelle, our Team Success Manager, excels in streamlining operations and supporting the team. Her precision and dedication ensure seamless service and a consistently positive client experience.

Angelique Geirnaert

Angelique Geirnaert is our Client Success Manager, but also excels in bookkeeping, managing debtors/creditors, and client calls. Her precision keeps finances accurate, while her communication skills ensure smooth, professional interactions.

Annrea Stroberg

Annrea, our Client Success Manager, excels in streamlining operations. Her precision and dedication ensure seamless service and a consistently positive client experience.

Adele Nel

Adele excels as an executive assistant, managing travel and personal appointments. She supports busy business owners with a wide range of tasks, ensuring they stay organized

Andrea Infelice

Andrea Infelice owns Eagle I Books, delivering accurate, reliable, and efficient virtual bookkeeping for small businesses. Specializing in QuickBooks Online, she keeps books clean and current, making tax time stress-free. Known for her detail, dependability, and personalized service.

Anisha Van Wyk

Anisha combines technical expertise with creative insight to build high-performing digital solutions. With a strong focus on HighLevel, website design, and digital marketing, she helps clients streamline systems, enhance their online presence, and drive growth. Detail-oriented and solutions-focused, Anisha brings clarity and efficiency to every project she supports.

Bernice Loots

Bernice Loots is passionate about graphic design, creating eye-catching visuals that communicate clearly. With sharp attention to detail, she builds strong brand identities across digital and print platforms.

Bron MacGregor

Bron brings a strong leadership mindset and a wealth of experience in executive operations and recruitment administration. Known for her professionalism, clear communication, and ability to navigate high-level responsibilities with ease. Bron thrives in fast-paced environments, providing reliable support, strategic oversight, and a steady presence.

Chantal McNelly

Chantal brings a balanced mix of creativity and organization to her role. With experience in digital marketing and administration, she supports clients by managing content, assisting with campaigns, and keeping operations running efficiently. Her adaptable skill set and proactive approach make her a valuable support.

David Rubin

David specializes in proofreading and copy editing, polishing content with precision. His keen eye and love for language help clients refine everything from marketing copy to professional documents.

Ian Swanson

Ian is a creative powerhouse who brings websites and brands to life through clean, thoughtful design. With a sharp eye for detail and a knack for user experience, he blends function with beauty in every project.

Jacqueline Elders

Jacqueline is a dedicated Administrative Specialist with a sharp eye for detail and a passion for keeping things running smoothly. With strong organizational skills and a calm, can-do attitude, she ensures every task is handled efficiently and professionally—bringing structure and clarity to both teams and clients.

Jessica Moore

Jessica is a dynamic multitasker who brings structure, clarity, and warmth to every project. With strengths in time management, budgeting, and client relations, she ensures that tasks are completed efficiently and with care. Fluent in both Spanish and English, Jessica communicates seamlessly across teams and clients, whether over email or the phone.

Joshua Andreka

Joshua is a CRM expert who streamlines client interactions and automates workflows. He improves system efficiency, organizes data, and enhances user experience to help businesses build strong client relationships.

Karen Blankenship

Karen handles customer calls and email inboxes with professionalism and efficiency. Her organized, responsive approach streamlines daily operations—so you can focus on what matters most.

Kendra Callow

Kendra is highly skilled in managing and optimizing HighLevel and CRM systems to support efficient, organized workflows. With a strong focus on accuracy and automation, she helps clients streamline processes, maintain clean data, and improve customer journey management.

Lynn Gadd-Claxton

Lynn combines creativity and strategy to craft digital marketing campaigns that connect and convert. With expertise in content creation, copywriting, and online engagement, she helps clients tell their stories in ways that resonate. Lynn brings clarity, consistency, and creativity to every project she touches.

Marcela Killin

Marcela ensures every new client feels supported from day one. With a background in client coordination and process optimization, she streamlines onboarding to create a smooth and professional experience. Known for her warmth, attention to detail, and clear communication, Marcela helps clients transition seamlessly into Every Task’s systems, setting the stage for long-term success.

Michael Volck

Michael is our digital ads expert, specializing in PPC and paid media. He crafts data-driven strategies that boost conversions, scale performance, and maximize ROI with every campaign.

Michelle Bobbert

Michelle blends creativity with strategy to craft impactful online experiences. With expertise in website design, digital marketing, and brand visibility, she helps clients strengthen their online presence and achieve real results. Detail-oriented and innovative, Michelle ensures every project is both visually compelling and strategically aligned with each client’s goals.

Morne Schaap

Morne Schaap is a creative powerhouse specializing in graphic design and video production/editing. With a keen eye for detail and a passion for storytelling, Morne transforms ideas into visually compelling designs and dynamic video content.

Nadine Herbst

Nadine brings over 15 years of administrative experience combined with a keen eye for storytelling and content strategy. With expertise in social media management, writing, and CRM, she ensures each client’s voice is heard, and their systems run smoothly. Nadine is adept at crafting compelling online narratives while keeping operations streamlined and client relationships effortlessly managed.

Nkosi Ndwandwe

Nkosi is passionate about IT and graphic design. He makes our website and graphic dreams come to life with his creativity and expert skills.

Owen Brubacher

Owen is our go-to HighLevel expert, helping clients set up smart systems that save time and get results. He knows the platform inside out and makes sure everything runs smoothly—from automations to funnels. With Owen’s support, your tools finally work for you.

Roxanne vd Westhuizen

Roxanne is an exceptionally talented graphic designer specializing in both graphic and video creation. She excels in producing a wide range of visual content, from social media graphics and reels to PowerPoint presentations.

Sabrina De Haan

Sabrina brings creativity and strategic thinking together to elevate brands online. With a strong focus on marketing and social media, she creates engaging content that builds visibility and drives connection. Her eye for trends, consistency, and audience engagement helps clients maintain a strong and authentic digital presence across platforms.

Simone Chait

Simone is our go-to Salesforce and CRM Management specialist, bringing a wealth of experience in streamlining customer relationship systems and optimizing workflows. With her knowledge she helps clients maximize efficiency, strengthen customer engagement, and unlock the full potential of their business operations.

Tersia Heymans

Tersia provides dependable general administrative support with a strong focus on efficiency and organization. Known for her reliability and positive attitude, she assists with daily operations and helps ensure tasks are completed accurately and on time. Her supportive approach makes her a valued member of the Every Task team.

Tiffany Engelbrecht

Tiffany provides reliable and detail-focused administrative support that keeps day-to-day operations running smoothly. With a structured approach and a strong sense of responsibility, she assists with organizing tasks, managing workflows, and supporting both clients and team members. Her calm, efficient manner makes her a dependable part of the Every Task team.

Tina Cross

Tina Cross is a skilled bookkeeper and travel agent, balancing financial management with expert trip planning. Her dual expertise supports both businesses and individuals with precision and care.

(Tracy) Melani Meas

Melani provides reliable and well-organized general administrative support, helping to keep daily operations running smoothly. With a practical, detail-oriented approach, she assists with a variety of tasks to ensure efficiency and consistency. Tracy’s dependable nature and supportive mindset make her a valuable part of the Every Task team.

Yanina May Goldstein

Yanina brings stories to life through powerful visual content. Specializing in photography, videography, and video editing, she creates high-quality digital media that captures attention and elevates brand presence. With a creative eye and strong technical skill, Yanina transforms ideas into engaging visuals that connect and inspire.

Yvonne Herbst

Yvonne brings precision and consistency to every task she handles. Specializing in data capturing and general administration, she ensures information is accurate, organized, and up to date. Her dependable work ethic and attention to detail help keep systems running smoothly and support the wider team in delivering excellent service.

Our Mission

Why Choose Us

At the heart of our company lies a genuine commitment to you, our valued client.

We understand that you’re not just seeking a service, but a partner who genuinely cares about your aspirations and dreams.

Envisioning the future you desire can be both exhilarating and challenging. That’s where we come in. With our expertise, dedication, and unwavering support, we bridge the gap between where you are now and where you want to be.

Your vision for the future is our primary focus, and we are deeply invested in crafting tailored solutions to propel you towards that horizon.

Choose us, because your future is our mission.

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The All-in-One Business Solution You’ve Been Waiting For

Say goodbye to juggling multiple apps and hello to HighLevel—the ultimate all-in-one platform for CRM, sales funnels, automation, email & SMS marketing, appointment scheduling, online courses, and more.

Whether you’re a small business owner, coach, or agency, HighLevel streamlines your operations and helps you convert leads into loyal customers effortlessly. Our team provides expert setup and support, so you can focus on growing your business while we handle the tech.

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