Gone are the days when traditional marketing methods were used to reach out to consumers, social media platforms are increasingly becoming popular. With the advancement of technology, more and more people are now using social media for marketing, staying in touch, as well as for entertainment.
Social media has become a powerful tool for businesses to increase their brand awareness, attract more customers, generate more leads and sales, and engage better with their existing customers.
Recent statistics show that almost 3 billion users use various social networks and platforms in 2021. This alone serves as an indicator of the growing importance and adoption of social media.
One of the most popular social networks is Facebook, which boasts of more than 2 billion active users every month worldwide. Its user base is growing rapidly, especially in the emerging markets such as India and other countries in Asia. Instagram is also gaining popularity quickly with over 1 billion active users monthly.
The popularity of social media is also reflected in the activities performed by its users such as viewing videos, creating content, engaging with others and searching the web. According to statistics, an average user spends 2 hours and 24 minutes per day on social media.
In terms of demographics, Generation Z (those born between 1997 and 2012) is leading the way with nearly 90% active on multiple social networks. Nearly 60% of Millennials (born between 1981–1996) are also actively using multiple platforms.
When it comes to gender, nearly 83% of women use social media compared to 75% of men worldwide. Women are also shown to be more active on social media compared to men with an average of 2 hours 35 minutes spent daily on these platforms compared to 1 hour 49 minutes for men.
Overall, these statistics demonstrate the growing importance of social media for businesses across different industries. It is easy to see why businesses are increasingly investing their marketing dollars in social media channels as they offer a great opportunity to reach a wider audience and engage with them better.
So the question is:
Can you afford not to be marketing on social media?
See a similar blog post, click here.